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Brand reels for Indian D2C teams and agencies

Your film crew, in a voice note.

Speak a brief in Hindi, Hinglish or English. Get an on-brand 9:16 reel, scored before you see it.

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Reels for the demo brands Brewhouse and PulseFit, each scored by the reviewer; 85 to pass.

01  The old way

A brand ad usually takes

  • 3 weeksbrief, deck, script, storyboard, shoot, edit
  • 12 peoplecrew, cast, editor, voice artist
  • ₹80,000*for one 30 s reel

Now: one voice note.

3 min 36 s

the real run in our launch film

*Illustrative estimate for a small agency job.

02  One real run

Real run time

0:00

What should the Brewhouse reel say?

Make a reel for Brewhouse Cold Brew, 500 ml. 18 ghante slow steep hota hai. Zero sugar sirf 249 rupaye. aur Diwali pe 25% off feeling. wo dopahar 3 baje wala office slum. Make a

0:00

Speak the brief

One Hinglish voice note (synthetic voice): 14 seconds, rambling and all.

03  Inside one run

Everything a reel needs, in one run.

From the voice note to the reviewer's score: the agency's whole crew, as one flow you can watch.

Brief & languages

Speak or type the brief the way you would on WhatsApp. Soundstage hears it, keeps the facts and drops the filler.

Includes: Hindi, Hinglish and English notes, typed briefs, one-minute recording, facts pulled from your catalogue.

0:14
हिन्दीHinglishEnglish
Cold Brew 500 mlProduct18-hour slow steepProcess₹249, zero sugarPriceDiwali 25% offOffer

Script & approvals

A script written for a vertical reel, and a still for every shot. Approve all, or change one line in plain words.

Includes: Dialogue scripts, shot stills, plan changes from one typed note, approve before render.

BOTMeet Brewhouse Cold Brew, 500 ml.
✓✓✓✓✓
cafe mein karo→New plan12 s
Stills to approveApprove all

Voices & render

Gnani voices in the reel language you pick, captions timed to every word, cards and pack shots, cut in 9:16.

Includes: Kaveri, Poorvi, Bhavna and Asmita voices, word-timed captions, brand colours and logo.

KKaveriEnglish · Gnani
PPoorviHinglish · Gnani
Rendering 9:1626.7 s
2:10real run
time

Review & ready to post

A separate reviewer watches the render. Below 85 it sends timestamped fixes and Soundstage renders again.

Includes: Ten weighted criteria, nine hard gates, timestamped fixes, a second round when needed.

96Passed85 to pass
9 of 9 hard gates
83.8→96
00:27.3Bring the PulseFit endcard logo in one frame earlier to eliminate the empty background frame at 27.3 s.+1000:03.4Scale down the floating orange membership card by 15% so it does not crowd the character's torso and lower caption area.+600:01.2Introduce a small floating badge teasing the PulseFit annual pass by 1.2 s to establish the offer earlier.+5

04  Hear it yourself

Speak in any Indian language.

Two voice notes from real runs (synthetic voices, as the contest asks). Leave the “haan toh” and “matlab” in: press play and watch Soundstage keep the facts, then the reel it made.

Voice note from a real run · synthetic voice · Brewhouse (demo brand)
0:13

Heard, word for word

Make a reel for Brewhouse Cold Brew, 500 ml. 18 ghante slow steep hota hai. Zero sugar sirf 249 rupaye. aur Diwali pe 25% off feeling. wo dopahar 3 baje wala office slum. Make a

Soundstage pulled out

  • ProductCold Brew 500 ml
  • Process18-hour slow steep
  • Price₹249, zero sugar
  • OfferDiwali 25% off
  • AngleThe 3 PM office slump
91.8

Passed the reviewer

85 to pass. One round.

26.7 s · English voiceover

05  The reviewer

Below 85, it never leaves the Studio.

A separate AI reviewer watches every render the way a strict creative director would: ten weighted criteria, nine hard gates, and fixes with timestamps.

PulseFit (demo brand) · PulseFit annual membership: Koramangala gym, a year of access, 3 months of personal training free.

83.8
Round 1Sent back
96
Round 2Passed

What the reviewer sent back on round 1

  • 00:27.3Bring the PulseFit endcard logo in one frame earlier to eliminate the empty background frame at 27.3 s.+10
  • 00:03.4Scale down the floating orange membership card by 15% so it does not crowd the character's torso and lower caption area.+6
  • 00:01.2Introduce a small floating badge teasing the PulseFit annual pass by 1.2 s to establish the offer earlier.+5

The rubric, round 1 → round 2

83.8 → 96

  • Hook ×123.5 → 4.5
  • Designed world, not AI ×144 → 5
  • Animation and camera ×124 → 4.5
  • No blanks, density ×104.5 → 5
  • Dialogue and story ×145 → 5
  • Message clarity ×105 → 5
  • Captions, cards and voices ×84.5 → 5
  • 9:16 layout ×83.5 → 4.5
  • Brand and product ×65 → 5
  • Voices and sound ×65 → 5

Hard gates (any fail sends it back)

  • ✓ No AI slop
  • ✓ Not a slideshow
  • ✓ No blank frames
  • ✓ No invented claim
  • ✓ No overlapping text
  • ✓ Inside the safe zone
  • ✓ Readable text
  • ✓ No broken frames
  • ✓ Right narration language

Every PulseFit run, scored by the same reviewer

Same brief, ten runs, while we built the engine. Most early ones failed.

05010085 to pass35.19612345678910

06  Reels

Every one of these came out of Soundstage.

As rendered, with the reviewer's score. Brewhouse and PulseFit are demo brands.

Brewhouse · English95
PulseFit · Hinglish96
Brewhouse · Hinglish93.8
PulseFit · Hinglish90.3
Brewhouse · English91.8
Brewhouse · English91.3
Brewhouse · English91.3
Brewhouse · English91.8
PulseFit · Hinglish90.3
Brewhouse · Hinglish93.8
PulseFit · Hinglish96
Brewhouse · English95

07  Demo

Watch the demo.

0:00 / 0:52

08  FAQ

Questions, answered.

Want a reel for your brand?

Tell us the brand and the product. We send invites in small batches.

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Hindi, Hinglish and English today. Ramble the way you would on WhatsApp: the Hindi note on this page has every "haan toh" and "matlab" left in, and the reel still came out at 93.8.